“Online learning is not the next big thing, it is the now big thing” – Dona J. Abernathy. Yes, the internet has transformed how we learn, and online courses have become a popular alternative to traditional education. 

With the increasing popularity of online learning software, starting an online course business has become an attractive option for many entrepreneurs. 

Not only does it allow you to share your expertise with a global audience, but it also has the potential to generate a significant income. 

But, starting an online course business can seem like a daunting task, especially if you’re new to entrepreneurship. That’s where this blog comes in!

In this blog, we’ll provide you with a step-by-step guide on how to start an online course business from scratch. We’ll cover everything you need to know. 

So, let’s dive in and learn how you can turn your knowledge and skills into a profitable online course business!

Online Course Business – A Quick Overview

An online course business is a type of business that involves creating and selling online courses on a particular topic or subject. 

These courses can range from short tutorials to comprehensive programs that provide in-depth knowledge and skills to students. 

An e-learning business typically involves creating a course, marketing it to potential customers, and delivering the course content through an online platform. 

Many online course businesses also offer additional services, such as coaching or consulting, to help students apply what they’ve learned in the course to real-life situations. 

Overall, an online course business can be a lucrative and fulfilling way to share your knowledge and skills with others while earning a steady income. 

Market View of Online Course Business

Online Course Business Market View

The e-learning business is booming, and the statistics reflect this trend. Here are some statistics related to the industry that highlight its growth and potential:

  • According to Statista, the global online education market is expected to reach $325 billion by 2025 at a CAGR of approximately 7%. 
  • In 2023, revenue in the online education industry is projected to be $166.60 billion
  • The industry is expected to grow at a CAGR of 9.48% from 2023 to 2027, resulting in a market volume of $239.30 billion by 2027. 
  • The largest segment in the online education market is Online University Education, with a  projected market volume of $103.80 billion in 2023. 
  • The United States generates the most revenue in the global market, with $74,800.00 million in 2023. 
  • The average revenue per user (ARPU) in the Online Education industry is projected to be $0.21k in 2023.

These statistics show that the e-learning business is a rapidly growing industry with a lot of potential for entrepreneurs who are willing to invest time and effort in creating high-quality courses. 

Trends in Online Course Business

The e-learning industry is a dynamic and ever-changing field that continuously adapts to new trends. Here are some of the latest trends in the online course business:

Learning Experience Platform

Learning Experience Platforms (LXPs) are becoming increasingly popular in the online course business. 

They are designed to provide a personalized learning experience and digitize your educational environment by using algorithms to recommend courses and content based on their interests and learning goals. 

LXPs also enable students to collaborate with other learners and instructors, creating a more social and interactive learning experience. 

Mobile-First Learning

With the rise of smartphones and tablets, mobile-first learning has become a crucial trend in the online education industry. 

Courses designed for mobile devices allow students to learn on the go and access course material whenever and wherever they want. 

In addition, mobile-first learning often includes features such as push notifications and gamification to keep learners motivated and to get more engagement in your e-learning platform.

Hybrid Learning

Hybrid learning combines online and in-person learning, creating a blended learning experience. 

This approach is becoming increasingly popular in the online learning industry, especially for courses that require hands-on learning or collaboration. 

An innovative hybrid e-learning app like Udemy allows students to benefit from the flexibility of online learning while still having access to in-person support and resources. 

Cohort-Based Learning

Cohort-based learning is a structured approach to online learning that involves a group of students learning together over a set period. 

These kinds of courses often have a set start and end date, and students are expected to complete assignments and participate in group discussions regularly. 

This approach provides a sense of community and accountability for learners, creating a more engaging and collaborative learning experience. 


Micro-credentials are short, focused certification courses that provide learners with a specific skill or knowledge set. 

They are becoming increasingly popular in the online education industry, as they offer learners a way to gain new skills quickly and affordably. 

Micro-credentials can be used to demonstrate expertise in a particular area, and many are recognized by employers as evidence of professional development. 

Steps to Start Online Course Business

Steps to Start an Online Course Business

To ensure the success of a startup business, it’s crucial to have a clear business plan and marketing strategy. Just like preparing for a sailing trip, businesses need to have a structure in place. 

So, here are some essential steps to launch a full-fledged online course business: 

Decide Your Online Course Topic

To start your online course business, you must decide what you want to teach. Here are some steps to help you refine your ideas:

  • Identify the problem you can solve based on your knowledge and skills
  • Develop a plan to help your learners solve their problem
  • Create an offer and present it to your target market
  • Test Your idea by getting feedback from your audience

Choose a subject that you already know, what people ask you for advice on, or what you’re passionate about. 

Keep in mind that there are already online courses on almost any subject, from work-related skills to hobbies and sports. So don’t limit yourself.

Research the Online Course Business Market

Before starting a business, researching the market is crucial. By learning about your competitors and the market, you can find the “sweet spot” where your passions, expertise, and market demand intersect. 

This will help you identify what’s missing in the market and how your expertise can fill that gap. 

Through a single search, you can gain valuable insights into your industry and learn new ways to improve or develop innovative ideas. 

This can help your digital product stand out and increase the likelihood of creating a successful and exceptional course.

Identify Your Audience

Identifying your target audience is crucial for your online education business. Ask yourself, “Who is my ideal customer?”.

This will help you create a customer persona and think about how your course will be received. 

For example, if your course is about early primary school, your target audience may be women/men aged 25-45 with at least one child between 6-12 years old. 

Knowing your target audience will help you make informed decisions about where to advertise and how to approach your students. 

It will also help you choose the right colors, messaging, and visuals for your website and the course content. 

Build Your Brand

Branding is essential for any company, especially those with an e-commerce business model. 

Proper branding helps digital products stand out, creates awareness about your business, and attracts an audience ready to buy your products. 

It’s crucial to include key information like your name, contact details, and policies in your branding materials. 

To position yourself as an expert in your field, you need to attract your target audience effectively by creating a unique value proposition. 

You can do this by answering questions like 

  • Who do you want to help?
  • what do you help them do?
  • why is it beneficial? and 
  • What makes your business unique?

Every business has a story, and as the creator, you decide what your brand stands for and what it can become. 

Once you’ve figured this out, you can create a logo and business cards to showcase your brand effectively.

Launch Your Course

One of the most exciting things about starting a business is having the opportunity to create something new and innovative from scratch. 

Online courses are a great way to showcase your expertise and share your knowledge with others. 

Here’s a quick breakdown of how to create an online course:

  • Decide on learning goals and objectives
  • Create the course outline
  • Think of the type of content you want to use
  • Create assignments, worksheets, quizzes, and discussion boards
  • Publish the course

Build Your Website

Every physical or digital product nowadays needs to have an online presence. 

To create a successful online business, you will need a website or mobile app to host your product and create landing pages that cater to your target audience. 

Visual appeal is a key factor in engaging learners with online content and vice versa. To purchase your outstanding e-learning app with fabulous features or create a successful website, focus on 

  • Home/Landing page copy: Use clear Call-to-Actions to solve problems and guide visitors through your sales funnel. 
  • About Us page: Introduce yourself and your team to build trust with potential learners.  
  • Blog: Write posts that engage visitors and position your business as a market leader. 
  • Course pages: Showcase the value, teacher, and content of each course.

Market Your Online Course 

To successfully market and sell your courses, you need to attract potential customers through both offline and online channels. 

Offline channels include methods such as networking with business contacts, making phone calls, attending events, and hosting workshops. 

Online channels include paid advertising, search engine optimization (SEO), affiliate marketing, partnering with other businesses, social media marketing, and email marketing. 

It’s important to target the right audience for your courses. Ultimately, the key to converting leads (people who have expressed interest in your courses) into paying customers is to use effective email and social media marketing tactics. 

This means capturing their contact information and building a relationship with them through targeted and engaging content.

By developing a solid marketing strategy, you can differentiate your online course business and establish a strong presence in the market, ultimately upgrading your tutoring service business to the next level.

Sell Your Course

The final stage in starting an e-learning business is selling your course. 

To sell your online course, you need to create a sales funnel that takes people from being aware of your course to becoming repeat buyers. 

This involves using effective messages, and a compelling call to action that shows your expertise and convinces them that your course is the solution they need. 

One way to increase brand awareness is to run a live webinar on your course topic, which can attract potential customers. 

Another option is to attend or organize local events, such as public speaking events, workshops, or networking events. 

For instance, if you offer business coaching, you could organize a workshop for small and medium-sized businesses in your area and offer a discount for them to join your full course. 

By doing so, you can accelerate your online tutor service and build a loyal customer base. 

Monetization Methods in Online Course Business

Online Course Business Revenue Generation

If you’re planning to start an online course business, you’ll want to consider how you can monetize your courses. 

Here are six popular methods for generating revenue from your online courses:

Course Sales

The most straightforward way to monetize your online course business is by selling it directly to your customers. 

You can set a fixed price for each course or offer tiered pricing options for different levels of access. 

Subscription Model 

Another option is to offer your courses as part of a subscription service. 

Customers can pay a monthly or yearly fee to access all of your courses, which can be an attractive option for those who want to learn from you long-term. 

Bundling Courses

If you have multiple courses on similar topics, consider bundling them together to create a more comprehensive learning experience. 

You can offer a discounted price for the bundle compared to purchasing each course separately. 

Affiliate Marketing

You can partner with other businesses or influencers in your industry and offer a commission for every sale through their referral link. 

This can be a great way to expand your reach and attract new customers. 


If you have a large following or an established reputation in your industry, you may be able to secure sponsorship deals for your courses. 

Sponsored can pay you to create and promote courses that align with their brand or products. 

Upselling and Cross-Selling

Once customers have purchased one of your courses, you can upsell them to more advanced courses or cross-sell related products or services. 

This can increase your revenue per customer and build a loyal following. 

Wrapping Up

Starting an online course business can be a fulfilling and lucrative opportunity, but it requires dedication and hard work. 

By following the steps outlined in this blog, you can start your online course business and build the biggest academic innovation to help others achieve their learning goals. 

Remember to prioritize the quality of your content, market your course effectively, and stay flexible and adaptable to changes in the industry.