In this busy digital pace, competitiveness matters a lot. Uber clone apps are facing fierce competition in many areas, they’re creative with marketing strategies to keep their customers returning for more.
One of the winning marketing tactics from Uber’s playbook is Promo codes, campaigns, and referrals. These innovative features become indispensable tools for Uber-like ride-hailing operating companies.
We can say, that these factors have emerged as a pivotal force in, driving user engagement, and retention making the success of Uber clone app.
As an Uber clone app development company, we have come across many clients, where everyone has unique promo code ideas. This article will delve you how Trioangle’s Gofer functions the Promo codes, campaigns, and referrals according to the client’s business requirements.
Promo Codes
Promo codes are progressing under three stages, Issuance, redemption, and conditions. Initially, the Uber clone app will generate promo codes with unique alphanumerics. Then it distributes them via various channels to the users such as Email, or in-app notifications.
Once the issuance is completed, users can use their codes during the ride payment process and receive discounts. This promo code usage would occur only when the users meet the conditions of the code like expiration dates, usage limits, and restrictions.
How The Promo Codes In the Uber Clone App Are Configuring?
The configuration of promo codes is completely based on the platform owner’s demand, it’s their choice to generate the code essentials.
There are some conditions to keep in mind while configuring these codes, such as,
Vehicle Class: Promo codes are only applicable to certain vehicles.
For Example: Enjoy a 25% discount on your long rides, for this exclusive vehicle. Apply this promo code.
City Limit: The offer code could suit only within a certain city limit. This will ensure the users make their pickups and drops accordingly.
Digital Payments: Promo code can be applicable only if the rider chooses the in-app payment method.
For example, Opt for digital payment and get 30% discounts on your rides.
Expiries: You can make the promo code available only for a certain duration, based on the user’s ride counts or some other criteria based on user behavior.
Percentage Or Fixed: Select your promo code offering method, either it is by percentage or by a fixed amount.
For example: Unlock 25% of the ride fee on your first 10 rides. Or Else if it is by fixed price, Unlock $20 on your first 5 rides.
These types of conditions would asked from the Uber clone app admin dashboards while generating the Promo codes for users. By completing these fillings with an Uber clone app you can successfully able to create a promo code, which helps in acquiring the type of potential consumers.
Uber clone Apps – Promo Campaigns
Next to the Promo codes, Uber-like apps are focused on running promotional campaigns, which makes riders use the app during specific times or to get particular services in a rushed manner.
The conditions for the promo campaigns and the promo codes are the same for the users, but the promo campaign will work for the users who match certain criteria.
For example, it would appear for the regular riders, to satisfy their loyalty or for the new users, to make their further retention towards the app.
One of the additional factors of promo campaigns is,
Campaign Lifespan
Setting the campaign lifespan will urge your users to leverage the campaign soon within the given end date. This will generate your ride-hailing platform with more trips and also cover the potential consumers to enjoy their ride experience within the offered amounts.
Also, these promo campaigns will help to encourage off-peak durations. It means you can balance the demand and supply of your Uber clone app with the user-grabbing promo campaigns.
Rewards
Promo campaign rewards have various forms, including discounts on rides, cashbacks, loyalty points, etc. Once a user can meet all the promo campaign criteria then the users are qualified for and can redeem the campaign rewards.
With our Uber clone, you can make these rewards with gamification features, like redeeming the coupon tickets later. This will make your rewards system an interesting one to experience.
Uber Clone App’s Referral Campaigns
This feature is the same as the functionality of promo campaigns, referral features could applied to all the users. When your old user, gives a referral code to the next people, the new user will be added via the referral code they sent.
Whether the referral code can be manually entered by the users, or the referral link can be forwarded for the app downloading process. Users, who are downloaded via the referral link to your Uber clone app would tend to receive rewards for both users.
Implementation Of Promo Codes In Uber Clone App
As discussed before, promo code generation has occurred by applying certain conditions.
Let us know how it would be progressed in the user app section.
Once your promo code generation is completed on the platform, your user app interface will display certain codes, to the users. Your riders can enter or apply the promo codes if they are eligible to use them. The Uber clone app interface also has the respective sections for promotions and referrals.
Tracking
Once the promo code goes live in the app and the users apply it for the rides, then it is essential to track those codes and the referral rewards. There is a separate tracking feature in the admin dashboard under the promo codes, that delivers you the attribute rewards correctly.
With these immense features in the Uber clone admin dashboard, you can able to do all processes under the Promo codes.
Analytics
It is crucial to check how your promo codes and campaigns set you apart from the competition. Also, you need to understand the codes that are often used by the users and the codes they skipped to use.
Analytics in the admin dashboard analytics will help you to understand the promo codes, campaigns, and rewards that are highly leveraged. Utilizing this you can easily know the user-grabbing campaigns, which generate the potential consumers.
Security
Security is a wide concern while implementing this promo and referral codes feature in the Uber clone apps. Because, sometimes utilizing these codes, fraudulent activities can happen, via systematic errors.
Hence why, you should create a robust structure in your Uber clone app for security. Also, you must do essential checks after publishing the referral codes. Like the usage counts, duration between the usages from the frequent users, etc. Along with this provide some warning content to the riders, before applying the Promo codes or referral codes.
Last Lines
Now that you have a clear idea about the promo codes, campaigns, and referrals. Inspired by many industry leaders like Uber, we have a feature-packed Uber clone script-Gofer, that has all the same functionalities as Uber.
From the cutting-edge Promo and referral control hub, our excellent admin panel will furnish you the deliberate business experience in the taxi booking industry. Let’s get ready to tailor your taxi app business ideas with Gofer.